Creating Relationships with Art
Artmatcher is a freemium service for galleries, artists, and buyers to connect across the worldwide marketplace. By learning what users like, Artmatcher matches them with parties that offer their preferred style of artwork. It also addresses educational needs for buyers not well versed in art.
The app’s matchmaking system uses a Tinder-styled swiping for instant feedback on imagery, an Instagram focus on connecting users through visual content, and a Spotify-styled learning machine to run the recommendation engine. The result is threefold: Artists receive access to galleries that have the services they need, as well as feedback on their art. Galleries receive connections with buyers, in addition to buyer feedback on their works. Lastly, buyers receive more knowledge about the art they prefer, where to learn more about it, and the option to begin a conversation with experts in that genre.
Buyers, through a fun and engaging experience, increase their art education and are provided personalized content on their art journey:
- About styles and periods of art
- About mid-market artists
- About the art purchasing process